KUHLE has evolved tremendously over the years since UCCAL acquired the brand in 2001. It has been repositioned, revamped and redesigned to meet the more challenging complex tastes of the Chinese urban market.

　　KUHLE was first established in 1996 in Shanghai and for over a decade, has proven to be successful and accepted across the Chinese market with over 150 outlets in more than 60 different cities. KUHLE has provided a design consciousness to its contemporary clothes and lifestyle products for the growing affluent Chinese market.

　　KUHLE is a young and hip European designer label that is created to fit the lifestyle of those seeking fashionable and professional attire that can be extended into their personal leisure time. Although the design has a very strong and modern urban style, it's the "Sophisticated simplicity" that best describes the design's philosophy behind the label. The look and feel of the collection projects a European sensibility and finesse with strengths on meticulous detail and quality; with special attention to fabrication, fit, proportion and finish.

　　The KUHLE collection is sophisticated in silhouette, yet delivers a comfortable but smart casual look to the collection. While KUHLEFEMME stays affluent with the market demands of delivering a collection that is sensual and styled a bit edgier with its detailing and fabrication. The overall tone of the KUHLE collection leads in a European flavor.